In accordance to a trade guru, the day Akshay Kumar agreed to let Laxmmi Bomb to be released on a electronic platform was the deathknell of the motion picture-theatre company.Offended exhibitors had expressed their thoughts about this “betrayal” . And Akshay Kumar did have second ideas. Last but not least by saying indeed to the OTT temptation he designed way for other A-listers to also say of course.
Two other A-listers Ajay Devgan and Sanjay Dutt have also succumbed to the get-abundant-swift route for a movie launch. Just after Akshay Kumar’s Laxmmi Bomb it is Ajay Devgan in Bhuj and Sanjay Dutt in Torbaaz that audiences will get to see on their computers and mobile telephones.
For now the Khan superstars are holding out. Salman Khan has refused to launch Radhe: India’s Most Wanted Cop on the electronic system. But for how extensive can he and the other Khans Aamir and Shah Rukh, hold out?
The theatre exhibition small business appears to be doomed to undergo a lot more crippling fiscal blows , at the very least for some time to come. They will need an Akshay or Salman to deliver audiences back again to the theatres.And if these crowdpullers decide to get the OTT route, then what happens to the movie theatres?